The Concept Catalog

Back when I was working at an invention marketing company, one of the ways we promoted the inventions was the annual publication of a Concept Catalog that was handed out at trade shows and mailed to manufacturers and so on.  Each invention got a quarter-page ad, written in a certain format: eye-catching headline, product name, … Continue reading The Concept Catalog

How the Cabana Bench Got Its Name

A tale of my childhood, retold in celebration of Mother's Day. When I was in first grade, my mother became annoyed that she kept finding my shoes in the middle of the floor in various public rooms of the house. At first, she dealt with this the way most parents--trying to teach orderly living skills and … Continue reading How the Cabana Bench Got Its Name