Invention Marketing Claims

A decade ago, I worked at an invention marketing company, whose services were intended to help people who had ideas for new products hook up with companies who would manufacture those products.  Some really cool stuff came through, but there were also a lot of silly ideas.  The Federal Trade Commission forced the company to … Continue reading Invention Marketing Claims

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Counting to Three

Counting to three is a discipline technique used different ways by different parents.  I've seen it used as a gentle way to assert authority, which is what I'm going to talk about here.  I've also seen it used as a threat ("Do it before I count to three or I'll whip you!") and as a … Continue reading Counting to Three