a gem from the 1966 Sears catalog

Plastic Wall Tile

Alabaster…resembles fine Italian marble
37c square foot

Pastel Mist…exceeds government standards
22c square foot

Wow.  I have worked as an advertising copy writer, and I know how difficult it can be to find anything good to say about some dumb pathetic product. But, gosh, surely there’s something about Pastel Mist that’s more appealing than [translated] “It’s slightly better than the most minimal crap!” Let’s see:

Pastel Mist…almost resembles real ceramic wall tile

Pastel Mist…looks nice long enough to sell your house

Pastel Mist…for a kitchen you can tolerate

Back at the invention company, our fall-back bullet point, the euphemism for “I cannot dredge up five good things to say about this invention,” was, Producible in a variety of colors. I’m still not sure that producible is really a word, but hey, it sounds like a selling point and it’s something you can say about almost any consumer product. In the case of Pastel Mist, it already was produced in a variety of colors, so why not use that as the selling point?

Pastel Mist…in shades to match your mildew

One thought on “a gem from the 1966 Sears catalog

  1. Pingback: Liebster Award: 11 Great Blogs! | The Earthling's Handbook

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